Weight loss products are big business. If you run an online shopping portal that sells #weight loss and fitness products, you’re up against a lot of competition. When you’re in such a crowded niche, getting more traffic and building site loyalty are the absolute keys to your ability to make money online. How do you bring people to your site – and keep them coming back time after time after time? Try one or more of these suggestions to boost your traffic and build the credibility of your niche online shopping site.
A Daily Tip Newsletter
Successful marketers estimate that it takes at least 7 contacts to turn a looker into a buyer. Can you bring readers back to your site at least 7 times? One of the best ways to build credibility and visibility with your prospective buyers is to get invited into their inboxes with a daily #weight loss tip. Not up for all the work of putting together a daily newsletter? Let social media do part of the work for you. Use #daily diet tip on tweets to make it easier for people to find you.
Digital Download Cookbooks
What’s the one thing every dieter is looking for? If you said anything but recipes (well, besides miracles, of course, but you can’t offer those on your website), you’re not paying attention to what your readers want. One of the best ways to ensure that readers keep coming back to your website for inspiration – and to spend money – is to offer easy access to diet cookbooks. You’ll find lots of them when you check out @thedsfront and search for healthy cookbooks. Once you’ve found a few, you can use them in several different ways:
Weekly Diet Cookbook Review
Review a new diet cookbook each week. Make sure you note which diets the recipes work with as well as how appealing the recipes are. If you include an affiliate link to the cookbook through +thedigitalstorefront, you can even make money online when people buy through your link.
Share Recipes
Dig into a couple of those weight loss cookbooks and post pictures of the complete recipes on a regular schedule. People love pictures of food for inspiration. You can tweet the pictures with an appropriate hash tag or share them on Pinterest (again, with hash tag) to build readership and make them easy to find.
Watch Me Lose
People love watching other people succeed at weight loss. They like it even better when you share your struggles and challenges along the way. Get personal about your diet and use the #weight loss journey to inspire others to follow along with you and, not so coincidentally, do some online shopping in your weight loss store.
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